How it works
The roll-forward
Start from last month's recurring revenue, add new customers and expansion from existing ones, and subtract revenue lost to cancellations. Annual recurring revenue is ending MRR times twelve.
ending MRR = start + new + expansion − churned
Net revenue retention
NRR looks only at the customers you began with: start plus expansion minus churn, over start. Above 100% means existing customers alone grew your revenue.





