Work out click-through rate from impressions and clicks, and compare it with the usual rate for the channel.
Enter impressions and clicks to see the rate.
| Channel | CTR | Source |
|---|---|---|
| Search ads | 3.17% | WordStream, Google Ads benchmarks |
| Display ads | 0.46% | WordStream, Google Ads benchmarks |
| Social ads | 0.9% | WordStream, Facebook ads benchmarks |
| 2.62% | Mailchimp, email marketing benchmarks | |
| E-commerce search ads | 2.69% | WordStream, Google Ads benchmarks |
| B2B search ads | 2.41% | WordStream, Google Ads benchmarks |
Runs in your browser; nothing you enter leaves this page.
Click-through rate is the share of impressions that ended in a click: 1,500 clicks from 50,000 impressions is 3%.
CTR = clicks ÷ impressions × 100
The result is set against a published average for the channel you pick. Within 10% of that average either way counts as about average; beyond it, above or below.
Averages differ a lot by industry, audience, ad position and season, so read the comparison as a rough mark, not a target.
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