Turn ad spend, revenue and cost of goods into profit, ROI, ROAS, margin and break-even revenue.
Enter spend and revenue to see the return.
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Profit is what is left of revenue after the marketing spend and the cost of the goods sold. ROI sets that profit against the spend: spend 1,000, earn 4,000 on goods that cost 1,500, and profit is 1,500, an ROI of 150%.
ROI = (revenue − spend − cost of goods) ÷ spend × 100
ROAS is revenue divided by spend, margin is profit divided by revenue, and break-even is the revenue at which spend plus cost of goods is just covered.
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