Find the share of sessions that bounced from your session and bounce counts, with the share that stayed.
Enter sessions and bounces to see the rate.
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Bounce rate is the share of sessions that bounced: 420 bounces out of 1,000 sessions is 42%. The rest of the sessions, 580 here, stayed.
bounce rate = bounced sessions ÷ sessions × 100
Definitions differ by tool. Google Analytics 4 calls a session a bounce when it was not engaged, while older tools counted any single-page session. Use the bounce count from the same report as the session count.
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