How it works
The model
The tool is deliberately simple: each second you shave off lifts the conversion rate by a percentage of itself, and that lift is linear. Saving 2 seconds at 3% a second multiplies the rate by 1.06.
new rate = rate × (1 + seconds saved × lift per second ÷ 100)
Reading the result
It compares monthly revenue at the current and the new rate and shows the difference, plus a yearly figure. The lift per second is your assumption, not a measured constant, so try several values and treat the answer as a range.
