Enter the number of people at each step of a funnel to see conversion from the top, step to step, and where most are lost.
Enter counts for at least two steps to draw the funnel.
Runs in your browser; nothing you enter leaves this page.
Each step shows its share of the first step and its share of the step before. 1,000 visitors, 400 sign-ups and 100 buyers gives 40% then 25% step to step, and 10% overall.
step conversion = step ÷ previous step × 100
Drop-off is what is lost between two steps. The step with the largest drop-off is flagged as the biggest leak, usually the best place to start improving. The table can be copied as CSV.
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Marketing ROI CalculatorTurn ad spend, revenue and cost of goods into profit, ROI, ROAS, margin and break-even revenue.
Bounce Rate CalculatorFind the share of sessions that bounced from your session and bounce counts, with the share that stayed.
A/B Test Sample Size CalculatorEstimate how many visitors each variant needs to detect a lift in conversion rate, and how many days that takes.
