Add up likes, comments, shares and other interactions and divide by followers, reach or impressions.
Enter the audience number and at least one kind of interaction.
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Add every interaction you want to count and divide by the base you chose. 600 interactions on a post seen by 20,000 people is 3%.
engagement rate = interactions ÷ base × 100
Followers, reach and impressions give different rates for the same post. Keep one base when comparing posts or accounts, and say which you used.
CTR CalculatorWork out click-through rate from impressions and clicks, and compare it with the usual rate for the channel.
Marketing ROI CalculatorTurn ad spend, revenue and cost of goods into profit, ROI, ROAS, margin and break-even revenue.
Bounce Rate CalculatorFind the share of sessions that bounced from your session and bounce counts, with the share that stayed.
A/B Test Sample Size CalculatorEstimate how many visitors each variant needs to detect a lift in conversion rate, and how many days that takes.
