Divide video ad spend by views to get the cost per view, and the cost of a thousand views.
Enter spend and views.
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Cost per view is spend divided by the views you paid for: 500 for 40,000 views is 0.0125 a view, or 12.50 per thousand.
CPV = spend ÷ views
Platforms define a paid view differently, for example a minimum number of seconds watched. Use the billed views from the platform report, not total plays.
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