Calculate cost per thousand impressions, or solve for the total cost or the impressions when you know the other two.
Enter cost and impressions.
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CPM, cost per mille, is the price of a thousand impressions: 300 for 150,000 impressions is 2 per thousand.
CPM = cost ÷ impressions × 1,000
Pick what to find. With a CPM and impressions it gives the total cost, and with a budget and a CPM it gives how many impressions you can buy.
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