Divide spend by leads to get CPL, and the cost of each customer when you know how many leads close.
Enter spend and the number of leads.
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CPL is what each lead cost you: 1,500 for 60 leads is 25 per lead.
CPL = spend ÷ leads
Add the share of leads that become customers and the tool gives the customers you can expect and the cost of each. At a 20% close rate, a 25 lead costs 125 per customer.
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