Divide conversions by visitors, see how many visitors each conversion takes, and how many you need to hit a target rate.
Enter visitors and conversions to see the rate.
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Conversion rate is the share of visitors who did what you wanted: 150 sign-ups from 6,000 visitors is 2.5%, or one sign-up per 40 visitors.
conversion rate = conversions ÷ visitors × 100
Enter a target rate and the tool rounds up the conversions it would take on the same traffic, and the gap from where you are now.
CTR CalculatorWork out click-through rate from impressions and clicks, and compare it with the usual rate for the channel.
Marketing ROI CalculatorTurn ad spend, revenue and cost of goods into profit, ROI, ROAS, margin and break-even revenue.
Bounce Rate CalculatorFind the share of sessions that bounced from your session and bounce counts, with the share that stayed.
A/B Test Sample Size CalculatorEstimate how many visitors each variant needs to detect a lift in conversion rate, and how many days that takes.
