Add up every cost of winning customers and divide by customers won, with each cost line's share of the total.
Enter at least one cost and the number of new customers.
Runs in your browser; nothing you enter leaves this page.
Customer acquisition cost is everything spent on winning customers in a period divided by the customers won. Ads 3,000, salaries 4,000 and tools 500 for 50 customers is 150 each.
CAC = total acquisition cost ÷ new customers
Enter each kind of cost on its own line and the tool shows what share of the total it takes, which points to where the money goes.
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